Wednesday, July 8, 2015

Does Yext Work for Local Marketing?

Updating business listings on 50+ sites is a tedious task. It not only requires a lot of diligence and time, but it is a process that is better off automated than done manually. Consistent listings across all platforms is very important, and one error can lead to:
·         Confused customers
·         Missed sales
Yext works by offering a publisher-level connect, so businesses can quickly and easily build a consistent web presence.
How does this work?
I tested it out for myself to see the results. I started by:
1.      Creating a 200 – 300 word, unique description for the client.
2.      Added staff profiles that existed on the client’s site.
Yext takes care of the rest of the work. After adding in the information, it took 2 – 3 days to process. In total, information was added to 58 sites and apps.
Here are a few examples for Client 1:
These are just a few sites that the client’s information was added to automatically. Some of the big name sites not included are:
·         Whitepages.com
·         Yelp
·         Yellowbot.com
·         Superpages.com
·         Local.yahoo.com
These are all high quality, important sites that every business would want to be listed on. What’s very important to mention is that Client 1 ordered duplicate suppression eliminating duplicate entries.
Another client of mine, we will call this company Client 2, ordered the same service with no extras. The results are as follows:
These are just a very select few sites where Client 2’s information was posted. If you take a look at the same sites Client 1 and Client 2 are listed on, the results are virtually the same:
You will even notice that pictures have been added to the listings.
It gets a little more interesting with Client 3 that is no longer paying for the service. This client still has active profiles, but it seems as if all of the extra attributes have been removed. Let’s take a look at an example:
Viewing this listing, you’ll notice the following information is missing:
·         Hours of operations
·         Photos
·         Email
·         Description
However, with Client 1 and Client 2, all of this information is still present. But, remember, these clients are still paying for the Yext service.
Another client changed their website URL and business name. Yext updated all of this information across all site listings, which was very helpful.
Are these sites bringing in a lot of traffic? Not yet. The traffic from these sources is very low, but it is highly targeted traffic and is meant to help people find a business, which is does perfectly. What is really neat about Yext is that they have websites that are specific to the following countries:
·         United States
·         Czech Republic
·         France
·         Germany
·         Ireland
·         Italy
·         Netherlands
·         New Zealand
·         Russia
·         Slovakia
·         Spain
·         Switzerland
·         Turkey
·         United Kingdom
·         Global

Ultimately, Yext saves a lot of time when conducting local marketing because it takes away the tedious task of adding and updating listings across a wide range of websites and apps.


Appendix:Full list of sites with samples

http://www.2findlocal.com/b/2337119/the-micklin-law-group-nutley-nj
http://www.411.com/business/the-micklin-law-group-nutley-nj

http://www.8coupons.com/discounts/the-micklin-law-group-nutley-07110

http://ablocal.com/us/nutley-nj/LX11953478-the-micklin-law-group/
http://www.americantowns.com/nj/nutley/yp/listing/yx-2406262
http://www.citysearch.com/profile/754167760/nutley_nj/brad_m_micklin.html
http://citysquares.com/b/the-micklin-law-group-20509954
https://credibility.com/offices-of-lawyers/us-nj-nutley/brad-m-micklin-law-offices
http://www.bing.com/local/details.aspx?lid=YN873x110607332
https://www.chamberofcommerce.com/nutley-nj/25324046-the-micklin-law-group
http://citybot.com/place.php?id=10bc412ce95b4d661be3be2c8e7e3903
http://nutley.cylex-usa.com/company/the-micklin-law-group-24943290.html
http://www.dexknows.com/business_profiles/the_micklin_law_group-l1051806652
http://ezlocal.com/nj/nutley/divorce-attorney/1121179
https://foursquare.com/v/the-micklin-law-group/537b0808498e3abab36025f2?fbLoginFailed=true
https://www.getfave.com/4220861-the-micklin-law-group
https://www.golocal247.com/biz/the-micklin-law-group/nutley-nj/971812
http://www.ibegin.com/directory/us/new-jersey/nutley/the-micklin-law-group-187-washington-ave-1/
http://www.iglobal.co/united-states/nutley/the-micklin-law-group-1
http://www.local.com/business/details/nutley-nj/the-micklin-law-group-135400818/
http://www.localdatabase.com/business/28829368/The_Micklin_Law_Group.html
http://www.localpages.com/lpd-bizinfo.php?listId=41809320&for=business&type=lpd
http://www.mapquest.com/us/new-jersey/business-nutley/the-micklin-law-group-358312819
http://www.merchantcircle.com/business/The.Micklin.Law.Group.973-562-0100
https://www.mojopages.com/biz/the-micklin-law-group-nutley-nj/15107479
http://www.mylocalservices.com/New_Jersey/Legal_Services/20317776/The_Micklin_Law_Group.html
https://www.n49.com/biz/1105079/the-micklin-law-group-nj-nutley-187-washington-ave/
http://nutley-nj.opendi.us/7176046.html
http://www.whitepages.com/business/the-micklin-law-group-nutley-nj
http://www.pointcom.com/business/40911084
http://voteforthebest.com/usa/new-jersey/nutley/the-micklin-law-group/187-washington-ave-9735620100.html
http://uscity.net/listing/the_micklin_law_group-8719104
http://www.tupalo.co/nutley-new-jersey/the-micklin-law-group-washington-avenue
http://www.topix.com/yp/nutley-nj/l-135400818e-the-micklin-law-group
http://www.switchboard.com/business/the-micklin-law-group-nutley-nj
http://www.superpages.com/bp/Nutley-NJ/The-Micklin-Law-Group-L2533562337.htm?SRC=yexttest
http://www.showmelocal.com/profile.aspx?bid=15259861
http://uscity.net/listing/the_micklin_law_group-8719104
https://local.yahoo.com/info-148524596-the-micklin-law-group-nutley
http://www.yasabe.com/en/nutley-nj/d-713110659-the-micklin-law-group-attorneys-divorce-family.html
http://www.yellowbot.com/the-micklin-law-group-nutley-nj-1.html
http://www.yellowmoxie.com/nj-nutley/the-micklin-law-group/10277171.ym#.VXqdyvmqqko
http://www.yellowpagecity.com/US/NJ/Montclair/Attorneys/The+Micklin+Law+Group/1441742577/
https://www.yellowpagesgoesgreen.org/?page=show&state=NJ&id=771741
http://www.yelp.com/biz/the-micklin-law-group-nutley


Another client. Standard service no extra content.

http://www.2findlocal.com/b/9244928/bridger-eyecare-bozeman-mt
http://www.411.com/business/details?uid=AkZhtI1S
http://www.8coupons.com/discounts/bridger-eyecare-bozeman-59715
http://ablocal.com/us/bozeman-mt/LX11650256-bridger-eyecare/
http://www.americantowns.com/mt/bozeman/yp/listing/yx-1377097
http://www.citysearch.com/profile/800551920/bozeman_mt/bridger_eyecare.html
http://citysquares.com/b/bridger-eyecare-20469763
https://credibility.com/offices-of-optometrists/us-mt-bozeman/bridger-eyecare
http://bozeman.cylex-usa.com/company/bridger-eyecare-25013612.html
http://www.dexknows.com/business_profiles/bridger_eyecare-l931055794
https://www.elocal.com/profile/17800356#!/tab=about
http://ezlocal.com/mt/bozeman/optician/578886
https://foursquare.com/v/bridger-eyecare/54f0c8e7498e34a158e99e3e
https://www.getfave.com/19527771-bridger-eyecare
https://www.golocal247.com/biz/bridger-eyecare/bozeman-mt/LOC713661439
http://www.ibegin.com/directory/us/montana/bozeman/bridger-eyecare-120-n-7th-ave-1/
http://www.iglobal.co/united-states/bozeman/bridger-eyecare
http://www.local.com/business/details/yx/bozeman-mt/bridger-eyecare-1377097/
http://www.localdatabase.com/business/28524987/Bridger_Eyecare.html
http://www.localpages.com/lpd-bizinfo.php?listId=40904237&for=business&type=lpd
http://www.mapquest.com/us/montana/business-bozeman/bridger-eyecare-284900166
http://www.merchantcircle.com/business/Bridger.Eyecare.Bozeman.MT.6.406-587-2020
http://www.mojopages.com/biz/bridger-eyecare-bozeman-mt/18255058
http://www.mylocalservices.com/Montana/Health_Services/19821951/Bridger_Eyecare.html
https://www.n49.com/biz/953384/bridger-eyecare-mt-bozeman-120-n-7th-ave/
http://bozeman-mt.opendi.us/6933091.html
http://www.pointcom.com/business/40694249
http://www.showmelocal.com/profile.aspx?bid=16614658
http://www.superpages.com/bp/Bozeman-MT/Bridger-Eyecare-L0521384030.htm?lbp=1
http://www.switchboard.com/business/details?uid=AkZhtI1S
http://www.topix.com/yp/bozeman-mt/l-1249729372-bridger-eyecare
http://www.tupalo.co/bozeman-montana/bridger-eyecare
http://uscity.net/listing/bridger_eyecare-888888809556
http://voteforthebest.com/usa/montana/bozeman/bridger-eyecare/120-n-7th-ave.html
https://local.yahoo.com/info-137674044
http://www.whitepages.com/business/details?uid=AkZhtI1S
http://www.yasabe.com/en/bozeman-mt/d-713661439-bridger-eyecare.html
http://www.yellowise.com/business/Bozeman%2CMT/Bridger+Eyecare/Bridger+Eyecare/1500425
http://www.yellowmoxie.com/mt-bozeman/bridger-eyecare/473323166.ym#.VZBfoPmqqko
http://www.yellowpagecity.com/US/MT/Bozeman/Uncategorized/Bridger+Eyecare/1406878581/
https://www.yellowpagesgoesgreen.org/?page=show&state=MT&id=122625

Client is no longer paying but profiles seem to be active but without extra attributes.

http://www.ibegin.com/directory/us/washington/kent/benson-eye-clinic-10700-se-208th-st-suite-205/
http://www.whitepages.com/business/kurt-james-hofeldt-od-kent-wa
http://www.mapquest.com/us/washington/business-kent/benson-eye-clinic-12530020
http://www.superpages.com/bp/Kent-WA/Benson-Eye-Clinic-L0021082855.htm?SRC=yexttest
http://www.citysearch.com/profile/10745505/kent_wa/benson_eye_clinic.html
http://www.local.com/business/details/kent-wa/benson-eye-clinic-51210415/
https://foursquare.com/bensoneyeclinic?fbLoginFailed=true
http://www.dexknows.com/business_profiles/benson_eye_clinic-b320463
http://www.merchantcircle.com/business/Benson.Eye.Clinic.Kent.WA.1.253-852-2120
http://www.elocal.com/profile/benson-eye-clinic-18029855#!/tab=about
http://ezlocal.com/wa/kent/eye-care-center/834629
http://www.localdatabase.com/business/26446733/Benson_Eye_Clinic.html
http://www.showmelocal.com/profile.aspx?bid=7186083
http://citysquares.com/b/benson-eye-clinic-6382556
http://www.localpages.com/lpd-bizinfo.php?listId=15491128&for=business&type=lpd
http://www.yellowise.com/business/Kent-WA/Benson-Eye-Clinic/Benson-Eye-Clinic/1384518-ST53
http://www.tupalo.co/kent-washington/benson-eye-clinic
https://www.chamberofcommerce.com/kent-wa/10332544-benson-eye-clinic
http://uscity.net/listing/benson_eye_clinic-13660117
http://www.yasabe.com/en/kent-wa/d-888276809-benson-eye-clinic-optometrist-opthalmologist-eye.html
https://www.getfave.com/277079-benson-eye-clinic
https://www.golocal247.com/biz/benson-eye-clinic/kent-wa/LOC888276809
http://citybot.com/place.php?id=23afbc3d37257bbfc0514a6dfe1e658a
http://www.pointcom.com/business/15491127
http://ablocal.com/us/kent-wa/LX11746227-benson-eye-clinic/
http://kent-wa.opendi.us/6768566.html


This client changed their URL and business name so the Yext is pretty helpful.


http://www.2findlocal.com/b/11305267/august-wallace-eyecare-associates-longview-tx
http://www.411.com/business/details?uid=AkZ2ylSa
http://www.8coupons.com/discounts/august-wallace-eyecare-associates-longview-75605
http://ablocal.com/us/longview-tx/LX11869652-august-wallace-eyecare-associates/
http://www.americantowns.com/tx/longview/yp/listing/yx-2027996
http://www.bing.com/local/details.aspx?lid=YN873x106876536
https://www.chamberofcommerce.com/longview-tx/1329638078-august-wallace-eyecare-associates
http://www.citysearch.com/profile/752893750/longview_tx/texas_state_optical_august_wallace_od.html
http://citysquares.com/b/texas-state-optical-21615554
https://credibility.com/offices-of-optometrists/us-tx-longview/august-wallace-eyecare-associates
http://longview.cylex-usa.com/company/august-wallace-eyecare-associates-25029766.html
http://www.dexknows.com/business_profiles/august_wallace_eyecare_associates-l1049057092
https://www.elocal.com/profile/18134722#!/tab=about
http://ezlocal.com/tx/longview/eye-care-center/943740
https://www.facebook.com/pages/August-Wallace-Eyecare-Associates/742823185755166
https://foursquare.com/v/august-wallace-eyecare-associates/4e1f2dc5e4cd0a3823096d3c
https://www.getfave.com/18585749-august-wallace-eyecare-associates
https://www.golocal247.com/biz/august-wallace-eyecare-associates/longview-tx/LOC889279830
http://www.iglobal.co/united-states/longview/august-wallace-eyecare-associates
http://www.local.com/business/details/yx/longview-tx/august-wallace-eyecare-associates-2027996/
http://www.localpages.com/lpd-bizinfo.php?listId=14605928&for=business&type=lpd
http://www.mapquest.com/us/texas/business-longview/august-wallace-eyecare-associates-358312165
http://www.merchantcircle.com/business/August.Wallace.Eyecare.Associates.Longview.TX.2.903-663-2020
http://www.mojopages.com/biz/august-wallace-eyecare-associates-longview-tx/7607476
https://www.n49.com/biz/965445/august-wallace-eyecare-associates-tx-longview-103-w-loop-281/
http://longview-tx.opendi.us/5545371.html
http://www.pointcom.com/business/14605928
http://www.superpages.com/bp/Longview-TX/August-Wallace-Eyecare-Associates-L2375433570.htm?lbp=1
http://www.switchboard.com/business/details?uid=AkZ2ylSa
http://www.topix.com/yp/longview-tx/l-95360027-august-wallace-eyecare-associa
http://www.tupalo.co/longview-washington/august-wallace-eyecare-associates
http://uscity.net/listing/texas_state_optical-11396894
http://voteforthebest.com/pages/notfound.html
https://local.yahoo.com/info-190419010
http://www.whitepages.com/business/details?uid=AkZ2ylSa
http://www.yasabe.com/en/longview-tx/d-889279830-august-wallace-eyecare-associates-optometrist-opthalmologist-eye.html
http://www.yellowise.com/business/Longview%2CTX/August+Wallace+Eyecare+Associates/August+Wallace+Eyecare+Associates/1323351
http://www.yellowmoxie.com/tx-longview/august-wallace-eyecare-associates/19227747.ym#.VZBKbvmqqko
http://www.yellowpagecity.com/US/TX/Longview/Contact+Lenses+Retail/August+Wallace+Eyecare+Associates/499937704/
https://www.yellowpagesgoesgreen.org/?page=show&state=TX&id=2038684