Wednesday, July 8, 2015

Does Yext Work for Local Marketing?

Updating business listings on 50+ sites is a tedious task. It not only requires a lot of diligence and time, but it is a process that is better off automated than done manually. Consistent listings across all platforms is very important, and one error can lead to:
·         Confused customers
·         Missed sales
Yext works by offering a publisher-level connect, so businesses can quickly and easily build a consistent web presence.
How does this work?
I tested it out for myself to see the results. I started by:
1.      Creating a 200 – 300 word, unique description for the client.
2.      Added staff profiles that existed on the client’s site.
Yext takes care of the rest of the work. After adding in the information, it took 2 – 3 days to process. In total, information was added to 58 sites and apps.
Here are a few examples for Client 1:
These are just a few sites that the client’s information was added to automatically. Some of the big name sites not included are:
·         Yelp
These are all high quality, important sites that every business would want to be listed on. What’s very important to mention is that Client 1 ordered duplicate suppression eliminating duplicate entries.
Another client of mine, we will call this company Client 2, ordered the same service with no extras. The results are as follows:
These are just a very select few sites where Client 2’s information was posted. If you take a look at the same sites Client 1 and Client 2 are listed on, the results are virtually the same:
You will even notice that pictures have been added to the listings.
It gets a little more interesting with Client 3 that is no longer paying for the service. This client still has active profiles, but it seems as if all of the extra attributes have been removed. Let’s take a look at an example:
Viewing this listing, you’ll notice the following information is missing:
·         Hours of operations
·         Photos
·         Email
·         Description
However, with Client 1 and Client 2, all of this information is still present. But, remember, these clients are still paying for the Yext service.
Another client changed their website URL and business name. Yext updated all of this information across all site listings, which was very helpful.
Are these sites bringing in a lot of traffic? Not yet. The traffic from these sources is very low, but it is highly targeted traffic and is meant to help people find a business, which is does perfectly. What is really neat about Yext is that they have websites that are specific to the following countries:
·         United States
·         Czech Republic
·         France
·         Germany
·         Ireland
·         Italy
·         Netherlands
·         New Zealand
·         Russia
·         Slovakia
·         Spain
·         Switzerland
·         Turkey
·         United Kingdom
·         Global

Ultimately, Yext saves a lot of time when conducting local marketing because it takes away the tedious task of adding and updating listings across a wide range of websites and apps.

Appendix:Full list of sites with samples

Another client. Standard service no extra content.!/tab=about

Client is no longer paying but profiles seem to be active but without extra attributes.!/tab=about

This client changed their URL and business name so the Yext is pretty helpful.!/tab=about

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